Massive claims in-game advertising good

Via Kotaku,

Interpret did a study on some of Massive's clients looking at in-game advertising, and decided "the gaming audience has a consistently positive opinion of the ads and how the ads affect their game experience". Check out the article for details. Also make sure to skim the comments, for some more opinions on the article.

Basically, in-game advertising is effective and appreciated when it's appropriate and adds realism. Like in Sports games (which was basically all that was studied).